Case Studies | GonzoBuzz.com )) Engage the Collaborative Web

Web engagement and branding platform for a professional-services ﬁrm

The Client

A boutique management consulting ﬁrm that provides advisory services to senior executives of Fortune 500 companies.

The Problem

The principal consultants of the ﬁrm were well regarded within their client circles for their expertise in corporate talent management and performance evaluation.

The ﬁrm wanted to expand its reach into new geographic markets and needed to quickly leverage their consultantsʼ sterling reputations in these new markets.

GonzoBuzz Solution

A comprehensive content generation strategy and pipeline to complement and enhance the consultants' thought-leadership credentials
An elegant content platform integrated into the ﬁrm's existing website to dynamically showcase the consultants' expertise through blog posts, case studies, bylined articles and white-papers
Multi-author blogging tool and content management system to efﬁciently manage the content authoring, editing and publication process
Comprehensive online marketing campaign incorporating Google AdWords, direct advertisements and professional Social Networks plugs-ins to increase awareness among the ﬁrm's target prospects
Systematic syndication and distribution of the consultants' articles and white-papers into the relevant professional directories and publications
Comprehensive e-newsletter solution with subscriber management functionality to effectively engage the ﬁrms growing extended community