SEO and Page Rank

As the de facto front page of the Internet, Google has tremendous power.

Research suggest that 97% of users will never look beyond the top 30 results for their search. Google keeps the exact formula they use to rank results is a secret, and it’s constantly being modified. But when they answer over 3 billion queries a day, the difference between a high and low Google ranking in the results can be the difference between an IPO and chapter 11.

Consequently there is a constant battle between spammers (and site owners) who desperately crave the traffic of a high ranking, and Google who want their results to remain as relevant and useful as possible. And because Google is constantly modifying their formula, what worked brilliantly last month to boost your rank, might get you removed completely from the results now. And for as long as googles algorithm remains a secret, Search Engine Optimization (or SEO), isn’t a science, but something halfway between an art and superstition.