Interbrand brands itself as the largest global brand consultancy and produces the Best Global Brands list annually.  It ranks market-facing brands with at least one-third of revenues originating outside its home country through a combination of traditional financial analysis and various measures of the brand’s strength.

Asian representation in the list is mainly through a handful of better-known Japanese brands – Toyota (8), Honda (18), Sony (29), Canon (33), Nintendo (39), Panasonic (75) & Lexus (96).  South Korea’s Samsung (19) and Hyndai (69) also fared well.