Harvard Does Content – You Should Too

Harvard University’s faculty of arts and sciences will start posting its professors’ academic papers online . This content can be crawled and indexed by search engines such as Google Scholar and can be freely accessed by anyone with an internet connection.The ostensible reasons for this move is to give academics more control over their intellectual property and to circumvent the spiraling costs of academic journals which traditionally disseminate such scholarly knowledge. One side-benefit, though, is that it will further enhance Harvard’s online presence as this vast knowledge repository will undoubtedly be a powerful search engine magnet.Your business need not be an Ivy League institution with a multi-billion dollar endowment fund to take a leaf out of the Harvard playbook.