Most businesses are failing to take advantage of the potential benefits offered by the rapid growth of the social networking phenomenon. This according to a recent Gartner study which claims that businesses that harness the social web appropriately can “increase savings, productivity and profits”.
The gut reaction of most businesses is to block their employees’ access to social sites as such activity is perceived to be frivolous time-wasting. However, some smart firms are starting to realize that incorporating the social networks into their work-flows can actually dramatically increase their employees reach and productivity.
One such example is the use of social networks in the recruitment space. Many organizations have discovered that social networking sites are proving more cost-effective and efficient at recruiting the right talent than even specialized recruitment consultants. Indeed, even the high-end recruitment firms themselves are already using the social web as a key resource for tracking down the right candidates.
Another interesting development is in the way employees within an organization are communicating amongst themselves. Many teams have discovered that the messaging capabilities embedded in most social networking sites are far more effective at enabling collaboration and team-work than such traditional tools as email.
Bottom line – don’t dismiss the social networking phenomenon as a passing fad or distraction. It’s here to stay and can actually be turned into a powerful productivity tool if incorporated properly into your workflow.