Blogging is Dead ….. Long Live Blogging

The Economist carries an interesting article reflecting on how blogging has entered the mainstream.

Many pioneering “A-List” bloggers are apparently turning their backs on blogging because the medium has become too big, too impersonal and too blase. Yet blogs themselves have blossomed – new forms such as micro-blogs (Twitter) have evolved, and traditional media such as newspapers, radio and television now update their blogs faster than their core channels.

Perhaps the clearest sign that blogging is maturing as a medium is its embrace by the business world.  Companies large and small now view blogs as just another business tool that is well suited to diseminating their corporate mesaages internally and externally.