21 Oct
2008

john

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Cloud Gains

A recent survey by the Pew Research Center reveals that Internet users are increasingly using web-based applications and services.  The survey of US-based Internet users revealed that  69% had participated some form of cloud computing  activity such as using a webmail service, storing digital files online, editing documents online or using social networking tools.

Convenience and flexibility were the primary draws for those who accessed cloud computing services. The ease of sharing information and the ability to access their data from anywhere and through any common device were cited as key benefits of web-based applications by many users.  On the flip-side, users did list data  security and privacy as their primary concerns about the emerging cloud computing model.

The rapid growth of wireless connectivity such as WiFi and 3G networks that provide convenient on-ramps to the Internet from practically anywhere has clearly spurred the growth of the cloud services model.  The survey also found that younger internet users are more inclined than older ones to use web-based services or applications.

While this particular survey only sampled American Internet users, the the same trends have been reported anecdotedly in most mature Internet markets including Singapore.  Seasoned web users are becoming increasigly comfortable in accessing cloud-based services and solutions.  Service providers who effectively address the key concerns of such users over data security and privacy will be well positioned to soar with this rising cloud.

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