18 Oct
2008

john

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Web Engagement
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Internet users more influential in business

A recent Business Times article reports that “internet users in Singapore exert more influence in their organisations than their non-Internet using counterparts”.  This according to a survey conducted by Synovate PAX.

Apparently, about 34 % of web users in Singapore are business decision makers, compared with  19 % who are non-internet users. Also, 21 % of Internet users here engage in ‘influential’ business activities, against 6 % who do not use the internet.

The implications are clear – the Internet is already a crucial medium to reach out to your prospects.  Is your business taking full advantage of this resource?

Read the full Business Times article here.

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