Raising Profiles through Social Networks

Networking Together – an WSJ Online article – describes how the rapid growth of social networking sites is giving small businesses an invaluable opportunity to dramatically expand their reach.

Small businesses, being more nimble and usually more approachable, are apparently better positioned to take advantage of the social networking phenomenon than larger companies. However, it does take some effort and planning to successfully leverage this medium.

The trick is to create a web presence that is compelling enough for your target audience to visit regularly and, crucially, for members to start contributing content to.