17 Jun
2008

john

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Smart Collaboration
Web Engagement
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Beyond Blogs

In 2005, BusinessWeek ran a cover story predicting that the emerging phenomenon of blogging would have a significant impact businesses on communications. Three years on, the story “Blogs Will Change Your Business” remains one of the magazine’s most read articles online.

However, while blogs certainly have become an important medium, it is just one of the do-it yourself “communication multipliers” to have emerged on the internet since the article was published. Social networks like Facebook, MySpace and LinkedIn are have burst onto the scene as have a myriad of smaller social connectors and collaboration tools.

BusinessWeek thus felt compelled to update their story and review some of the Social Web developments they did not foresee in their original article. Beyond Blogs is well worth a read for an overview on how these emerging social media tools are having a very real impact on business processes today.

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