Book Review: Competing on Analytics
Competing on Analytics: The New Science of Winning
Thomas H. Davenport and Jeanne G. Harris
Harvard Business School Press (March, 2007)
This book makes a compelling case for enhancing a firm’s competitiveness through the systematic use of fact-based analytical decision making techniques.
The book is divided into two parts. Part 1 is a primer on analytics; it covers the nuts and bolts of using analytics to assess and optimize critical business processes. A number of revealing examples of how some prominent companies successfully employ analytics are also presented.
Part 2 outlines a roadmap for implementing analytical techniques in you organization. It also contains an interesting discussion of the future directions of business analytics.
Business intelligence software and tracking applications available today make it possible for smaller firms to implement sophisticated real-times decision support systems too. Innovative methods to present information visually also makes it possible for non-analysts to understand and effectively use numerical data.
Overall, this book is well worth a read for anyone wishing to outperform the competition by turning his or her business into a strong analytic competitor.
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